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Leo Gourmet Cat Food

Fancy Feast Re-Brand | Identity & Package Design | 2022

Fancy Feast has been the leader in gourmet cat food since 1982 but their identity is outdated and no longer supports their brand values. Leo will maintain Fancy Feast's high-quality standard for cat food while updating with a fresher look and ingredients.

Challenge
Creating a modern take on a trusted cat food brand. Fancy Feast's brand identity and ingredients are falling behind the competition and no longer feel like a gourmet product.

Solution
Updating Fancy Feast's name and identity to support their status as a gourmet cat food brand. Product ingredients will be elevated for more nutritious and refined dining options for cats.