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The Fickle Chef

The Joy of Cooking Re-Design | Print & Identity Design | 2020-21

The Fickle Chef is designed to equip beginners in the kitchen with the basic knowledge they’ll need to make delicious recipes from a wide variety of ingredients. The unique recipe book and app also offer opportunity to learn more about ingredients and the best methods of preparation to get the most out of your meal.

ChallengeCreating a tool to inspire beginner chefs to experiment in the kitchen with confidence.

SolutionA cookbook and app combo that give kitchen newcomers resources to make delicious meals from the ingredients they have.