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Bienestar

Vaccine Campaign | Research & Identity Design | 2021
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Bienestar is a campaign to inform and empower people to get vaccinated for COVID-19. Latino and Hispanic people ages 35 - 60 have unequal opportunities to access COVID-19 vaccinations compared to other populations. This is due to misinformation, distrust, and lack of accessibility.

Challenge
Working with a team to research and address inequalities present in COVID-19 vaccine information and distribution.

Solution
Engaging our audience with an informative social media and environmental marketing campaign where they work, play, and live.

Credits
Team members: Sam Bowen and Jordan Lanoue