Sustainable Clothing Brand | Identity Design | 2021
Aster is a sustainable clothing store for women sizes 14 – 40. Filling a gap in the current fashion market, Aster’s mission is to create flattering garments that will last a lifetime. The secret to Aster’s responsible fashion consumption relies on the use of deadstock fabric - excess rolls of fabric from textile mills that otherwise would be thrown in landfills or burnt.
Challenge Creating a clothing brand that fills an industry gap.
A plus-sized clothing brand using deadstock fabric to create high-quality garments with an emphasis on fit and longevity.
Photography from fashion influencers Thamarr Guerrier, Catherine Li, Kristina Zias, Essie Golden, Dom Roberts, Ali Tate Cutler, Nicolette Mason, and brands Lane Bryant and Universal Standard.